Consumer Economics 2th edition

ISBN:0131590499

ISBN13:9780131590496

Publisher:Prentice Hall

Authors:Elizabeth B Goldsmith, Elizabeth B. Goldsmith

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Consumer Economics Description

Consumer Economics 2 Edition This book provides an up-to-date look at the consumer movement and the intricacies of consumer behavior. It addresses who buys what, how, when, and why. It also looks at the forces that impact consumer choice in an ever-changing and often turbulent world—all using a balanced casebook approach. This edition emphasizes the consumer power model, includes more on personal finance and reflects the latest consumption shifts and impact consumers have on product development, advertising, packaging and promotion. Anyone interested in consumer behavior.
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