Advertising Media Planning 3th edition

ISBN:0765626365

ISBN13:9780765626363

Publisher:Routledge

Authors:Larry D. Kelley, Larry D. Kelly, Donald W. Jugenheimer, Kim Bartel Sheehan, Kim Bartel Sheehan

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Advertising Media Planning Description

Advertising Media Planning 3 Edition Updated and greatly expanded to reflect the explosive growth of new media, this acclaimed and widely-adopted text offers practical guidance for those involved in media planning on a daily basis as well as those who must ultimately approve strategic media decisions. Its current, real-world business examples and down-to-earth approach will resonate with students as well as media professionals on both the client and agency side.
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